GTM recruiting

GTM recruiting for Seed to Series B startups

Refery helps founders hire GTM talent by defining the commercial problem before sourcing. A founding seller, GTM engineer, growth leader, and revenue operations hire solve different problems; the search and evidence should reflect that.

The shortlist, with the reasoning
Ethan ChoCo-founder intro · work reviewed
A+
Ines CarvalhoSpecialist search · screened
A−
Lena BrandtScout intro · screened
A

An illustration of how a Refery search is presented. The names and grades are examples, not real candidates.

Our clients are backed by investors including:

  • Y Combinator
  • Sequoia
  • a16z
  • General Catalyst
  • Lightspeed
  • Founders Fund
  • Greylock
  • Insight Partners

When this search fits

The roles Refery is built for.

Use Refery when founder-led selling needs a next owner, a technical product needs buyer-fluent commercial talent, or a repeatable motion needs a specialist. We separate sourced pipeline, closing, implementation, expansion, and operations in the brief.

  • Founding account executives
  • Enterprise account executives
  • GTM engineers
  • Growth and demand leaders
  • Revenue operations
  • Customer success and account growth leaders

How Refery runs the search

From brief to a reasoned shortlist.

  1. Define the motion

    Document the buyer, deal size, sales cycle, current proof, founder role, and source of pipeline.

    The brief
    Must own
    The first repeatable sales motion
    Stage
    VC-backed, Seed to Series B
    Still open
    Location, band, and the first milestone
    Scope and fee agreed before the search15%
  2. Verify personal contribution

    Separate what the candidate sourced, ran, negotiated, and closed from the company brand or inherited system.

    The shortlist, with the reasoning
    Ethan ChoCo-founder intro · work reviewed
    A+
    Ines CarvalhoSpecialist search · screened
    A−
    Lena BrandtScout intro · screened
    A
  3. Model the first months

    Agree on ramp, quota or outcomes, founder handoff, and the evidence that the motion is becoming repeatable.

    What comes back
    Evidence
    What they owned, and how we know
    Confirmed
    Interest, location, notice, comp expectation
    To test
    The one thing the interview should settle

An illustration of how a Refery search is presented. The names and grades are examples, not real candidates.

What the shortlist should prove

Evidence, not title matching.

  • Comparable buyer and sales motion
  • Clear personal contribution
  • Technical and product fluency where required
  • Evidence of building a process, not only inheriting one

Commercial terms

Placement fee
15% to 25%of first-year base salary, paid only when you hire
Retainer and exclusivity
Nonerun Refery alongside your own channels
Guarantee
90 daysunder the client agreement

The exact scope and fee are agreed before the search starts. See fees and terms →

Start a search

Tell us what this person needs to own.

Share the role, the outcome, and the constraints. Refery replies with how the search would run and what the shortlist should prove.