If you are weighing Refery and Mercor for a full-time startup hire, the first thing to know is that Mercor pivoted. Here is the honest picture of what each one does today, and which you actually want.
Short version: If you are hiring a full-time engineer or GTM lead for a VC-backed startup, Mercor is no longer the category. Refery, Paraform, and Jack & Jill are the comparable products. If you need contract experts to help train an AI model, Mercor is the right place.
Mercor was founded in 2023 by three 21-year-old Thiel Fellows with the goal of using AI to match engineers from emerging markets with US companies. That was the original story. It is no longer the current story.
Over 2024–2025, Mercor pivoted to serve AI labs. The company now operates a marketplace where 30,000+ expert contractors — PhDs, lawyers, doctors, consultants, bankers, and senior engineers — provide human feedback to train and evaluate AI models for customers like OpenAI, Anthropic, Google DeepMind, and Meta. Most of Mercor's reported $75M to $500M annualized revenue comes from AI labs, not from startup hiring.
This is a good business. Mercor is now valued at around $10B, with its founders among the youngest self-made billionaires. The product is structured around hourly billing for expert time spent on tasks like data labeling, reinforcement learning from human feedback (RLHF), rubric creation, and evaluation framework design.
The implication for a founder thinking about hiring: Mercor's current product does not address the problem of finding and closing a full-time senior engineer or head of sales who will join your company. That is no longer what Mercor is for.
Refery is the infrastructure layer for referral hiring at seed to Series B. The network is 300+ curated scouts — founders, CTOs, fund partners, and senior operators — who refer engineering and GTM candidates from their own personal networks. Every referral is vetted by Refery before it reaches the hiring company.
The fee structure is built for permanent hiring: 20% of the hired candidate's first-year salary, paid only on successful placement. No retainer. No exclusivity. A 90-day replacement guarantee attaches automatically. There is no billable hour; there is no fee until a hire actually starts.
Refery serves the narrow job Mercor was originally built to solve and then left: help a VC-backed startup find and hire a great full-time operator, fast.
| Refery | Mercor | |
|---|---|---|
| Primary customer today | VC-backed startups hiring full-time | AI labs (OpenAI, Anthropic, Google DeepMind, Meta) |
| Primary product | Referral network for permanent hires | Marketplace for contract expert labor |
| What you get | A short, vetted shortlist of operator-referred candidates for a full-time role | Access to 30,000+ expert contractors for hourly AI-training tasks |
| Engagement type | Permanent full-time hire | Hourly contract work, project-based |
| Billing | 20% of first-year salary on successful placement | Hourly rate with ~35% take rate |
| Upfront cost | $0 | Varies by engagement |
| Replacement guarantee | 90 days, platform-level | N/A for contract model |
| Network composition | Founders, CTOs, fund partners, senior operators | Experts across consulting, law, medicine, engineering, science |
| Geographic focus | SF and NY (USA) | Global, with India the largest talent source |
If you came here looking for comparisons for a full-time startup hire, the more useful comparisons are:
Refery vs Paraform — operator referrals vs a marketplace of independent professional recruiters. Both pay-on-success. Paraform has breadth across recruiters; Refery has depth of operator signal. Read the comparison →
Refery vs Jack & Jill — human referrals from top operators vs AI-agent-driven matching. Jack & Jill is 10% fee; Refery is 20%; the source material is fundamentally different. Read the comparison →
Refery vs Jomigo — curated US operator network vs European crowd recruiting. Mostly relevant if you are choosing between a US-focused and a Europe-focused solution. Read the comparison →
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