Vice President, UK Customer Growth - CRM

<p>The Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and materially expand its existing UK enterprise customer base.</p> <p>This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting and a strong understanding of customer delivery.</p> <p>The successful candidate will personally own a significant portfolio of enterprise customers and lead the growth agenda across Zeta’s highest-value UK relationships, while also developing the wider UK customer account organisation.</p> <p>The role is focused exclusively on existing customer growth rather than new-logo acquisition.</p> <p>The VP will establish an integrated Protect &amp; Grow model across priority customers, aligning Account Management, Customer Success, Sales, Strategy, Solution Consulting, Product, Marketing, Activation and Delivery around shared customer outcomes.</p> <p>The ambition is to drive multi-year, multi-million-pound expansion across Zeta’s largest customer relationships, not incremental upsell.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p><strong>Protect and Grow the UK Customer Base</strong></p> <ul> <li>Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts.</li> <li>Lead the strategic growth agenda for Zeta’s highest-value customers.</li> <li>Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities.</li> <li>Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio.</li> <li>Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways.</li> <li>Establish a scalable Protect &amp; Grow model for future EMEA expansion.</li> </ul> <p> </p> <p><strong>Lead Strategic Customer Growth</strong></p> <ul> <li>Act as senior strategic account lead for Zeta’s most important UK customers.</li> <li>Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape.</li> <li>Personally originate, progress and close complex, multi-million-pound expansion opportunities.</li> <li>Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams.</li> <li>Own commercial strategy, deal progression and executive alignment on major expansion opportunities.</li> <li>Identify whitespace to increase Zeta’s share of customer marketing and technology investment.</li> <li>Build and maintain a qualified strategic expansion pipeline focused on material growth.</li> </ul> <p> </p> <p><strong>Executive Customer Leadership</strong></p> <ul> <li>Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives.</li> <li>Operate credibly with Executive Committee and Board-level stakeholders.</li> <li>Elevate relationships from operational to economic buyer and executive sponsor level.</li> <li>Lead strategic conversations on transformation, investment, growth and long-term partnership.</li> <li>Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts.</li> <li>Run executive business reviews, workshops and transformation sessions.</li> <li>Act as escalation point for Zeta’s most strategic UK customers.</li> <li>Mobilise Zeta executive sponsors where they can add maximum value.</li> </ul> <p> </p> <p><strong>Drive Strategic Expansion</strong></p> <ul> <li>Translate customer priorities into compelling Zeta value propositions.</li> <li>Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services.</li> <li>Introduce additional Zeta capabilities in a value-led, non-disruptive way.</li> <li>Ensure expansion is driven by measurable customer outcomes, not product push.</li> <li>Partner with enterprise sellers and specialists on complex opportunities.</li> <li>Mobilise cross-functional resources around key deals.</li> </ul> <p> </p> <p><strong>Own Expansion Pipeline and Forecasting</strong></p> <ul> <li>Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio.</li> <li>Maintain visibility of renewal timing, customer health, risk and expansion potential.</li> <li>Ensure all material opportunities have clear value hypotheses, ownership and timelines.</li> <li>Build sufficient qualified pipeline to support UK growth targets.</li> <li>Partner with Sales Operations and Finance on forecasting and performance reporting.</li> <li>Hold teams accountable for both retention and growth outcomes.</li> </ul> <p> </p> <p><strong>Create One Strategic Account Model</strong></p> <ul> <li>Establish unified account plans for all priority customers.</li> <li>Ensure clear ownership, roles and decision rights across account teams.</li> <li>Eliminate fragmented motions across Sales, Customer Success and Account Management.</li> <li>Align all functions (Sales, CS, Strategy, Product, Marketing, Delivery) around shared outcomes.</li> <li>Ensure delivery and customer success are tightly linked to long-term growth.</li> <li>Maintain accurate customer intelligence, stakeholder mapping and activity tracking in Salesforce and Gong.</li> </ul> <p> </p> <p><strong>Customer Value and Delivery Alignment</strong></p> <ul> <li>Maintain strong understanding of Zeta’s products, delivery and implementation model.</li> <li>Partner with Delivery and Solution Consulting to align ambition with feasibility and value.</li> <li>Identify delivery, adoption and product risks early and coordinate resolution.</li> <li>Ensure commitments are grounded in product readiness and delivery capability.</li> <li>Maintain feedback loops between customers and Product leadership.</li> <li>Stay close enough to delivery to ensure commercial strategy reflects customer reality.</li> </ul> <p> </p> <p><strong>Strategic Account Discipline</strong></p> <ul> <li>Establish consistent account planning, QBRs, health checks and pipeline reviews.</li> <li>Ensure account strategies are grounded in customer business outcomes.</li> <li>Introduce research-led account planning using market, financial and customer intelligence.</li> <li>Equip teams to lead discovery with informed hypotheses, not open-ended questioning.</li> <li>Build repeatable playbooks for growth, retention and expansion motions.</li> <li>Establish clear operating rhythms across the Protect &amp; Grow organisation.</li> </ul> <p> </p> <p><strong>Leadership and Culture</strong></p> <ul> <li>Build a high-performance, collaborative and customer-first culture.</li> <li>Develop a unified “One Zeta” approach to strategic customers.</li> <li>Coach teams in commercial thinking, executive engagement and strategic planning.</li> <li>Ensure Account Management, Customer Success, Sales and specialists operate as one team.</li> <li>Share accountability and recognition across account teams.</li> <li>Develop future customer leaders and create clear progression paths.</li> <li>Role-model low-ego, high-accountability leadership.</li> </ul> <p> </p> <p><strong>Success Measures</strong></p> <ul> <li>Gross Revenue Retention (GRR)</li> <li>Net Revenue Retention (NRR)</li> <li>Existing-customer revenue growth</li> <li>Expansion ARR / ACV</li> <li>Qualified strategic expansion pipeline</li> <li>Forecast accuracy</li> <li>Product and solution footprint expansion</li> <li>Customer health and risk reduction</li> <li>Executive and Board-level relationship coverage</li> <li>Quality of strategic account plans</li> <li>Multi-million-pound opportunity creation and progression</li> <li>Value-led ZMP and expansion adoption</li> <li>Customer advocacy and references</li> <li>Team performance and engagement</li> <li>Strategic account capability maturity</li> </ul> <p> </p> <p><strong>Candidate Profile</strong></p> <p>The ideal candidate will bring:</p> <ul> <li>Deep experience in enterprise account leadership within SaaS, MarTech, data, CRM or adjacent technology sectors.</li> <li>A proven track record of materially growing existing enterprise customers and closing multi-million-pound expansions.</li> <li>Ownership of a significant enterprise customer portfolio with accountability for revenue, pipeline and forecasting.</li> <li>Experience in roles such as Strategic Account Director, Global Account Director, Client Partner, Impact Partner or VP Customer Growth.</li> <li>Strong ability to build and execute multi-year account strategies.</li> <li>Demonstrated success in complex, long-cycle enterprise deal orchestration (12–24+ months).</li> <li>Strong executive presence with credibility at C-suite and Board level.</li> <li>Ability to translate technology capability into clear business value and investment cases.</li> <li>Strong commercial ownership across pipeline creation, qualification, negotiation and deal execution.</li> <li>Experience navigating complex matrix organisations and mobilising cross-functional teams.</li> <li>Strong understanding of enterprise buying, procurement and transformation cycles.</li> <li>Ability to lead major accounts while developing teams and operating models.</li> <li>Collaborative, low-ego leadership style with high accountability standards.</li> </ul> <p><strong>Particularly Relevant Backgrounds</strong></p> <ul> <li>VP Strategic Accounts</li> <li>VP Client Partner</li> <li>VP Customer Growth</li> <li>Global Account Director</li> <li>Strategic Client Partner</li> <li>Senior Key Account Director</li> <li>Enterprise Client Partner</li> <li>Strategic Account VP</li> </ul> <p>The strongest candidates will combine senior enterprise commercial leadership with meaningful customer delivery understanding, rather than experience limited to either new-logo sales or pure Customer Success.</p> <p> </p> <p><strong>The Mandate</strong></p> <p>Protect the base. Expand customer value. Grow Zeta’s footprint.</p> <p>The Vice President, UK Customer Growth will own the UK installed base growth agenda, lead Zeta’s most strategic customer relationships, and build a scalable Protect &amp; Grow model that drives sustained multi-million-pound enterprise expansion and supports future EMEA growth.</p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="none">PEOPLE &amp; CULTURE AT ZETA</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="none">Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.</span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: </span><a href="https://zetaglobal.com/blog/a-look-into-zetas-ergs/"><span data-contrast="none">https://zetaglobal.com/blog/a-look-into-zetas-ergs/</span></a><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="none">ZETA IN THE NEWS!</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><a href="https://zetaglobal.com/press/?cat=press-releases"><span data-contrast="none">https://zetaglobal.com/press/?cat=press-releases</span></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p> </p> <p>#LI-MC1</p> <p> </p>